Web technologies have changed over the years. Our creative performative projectionists have seen it all,right from the time of tabulated web sites to Web.2.0 and now Semantic Web designs. You can trust us with your site.

At Sufuri Media we believe that good web development entails planning, analysis, design, implementation,innovation and promotion. This is the forte of our team of designers, developers, content writers,search engine optimizers (SEO) and digital media consultants.

Traditionally, machines have had a very poor understanding of what the content created by humans mean in terms of knowledge and semantics. In our current level of development, web pages are clearly understood by humans while search engines have created their own way of extracting meaning to the content that we write and blog about.

To bridge this gap search engines are moving towards use of Resource Description Framework represented by tags and other Exchangeable image file format metadata tags to improve search experience for web site users and visitors.

Micro-Sites:Branding and Contextual Advertising

We can help your marketing campaigns by creating MICROSITES to help you generate leads,valuable marketing data and extend the amount of time visitors spend on your website and those of your sponsors. Microsites provide compelling interactive content which encourage viewers to share the links and the content of your microsite with friends. We believe that a good micro-site can help create corporate identity and branding that define your market and create an avenue for your Public Relations to engage your customers as your evangelize about your services and products.

When you want to run a marketing campaign in a large scale, it is better branching out from the parent website and using a Microsite instead of creating a simple landing page. Under normal circumstances, a landing page is a logical extension of your advertisement from your parent site. Microsite are mainly designed to have a limited lifespan because they form part of the marketing campaigns in your parent website. Ultimately, microsites should be aimed at generating new engaged visitors for the parent site, not for itself.

A Microsite should be an autonomous website focused on a smaller niche and more focused subject matter such as specific product, branded item, small branded communities, portal integrated and sponsored content sites, branded entertainment used as a promotion vehicle. Though a Microsite is indeed independent, integration and architecture should overlap with the parent website.

Measuring Success

Reporting on traffic and visitor behaviour on microsites should be tailored to allow analysis of dependence and independence as far as the relationship between parent and Microsite taking into account target audience, goals, optimisation techniques and the campaign' life span.

You should measure your metrics before you create a microsite, when it peaks pace with all updates along the way and lastly, the most important part comes in way of conclusion at the end of the campaign.