SEO: Raking Top in Search Results

Search is important. According to the latest market intelligence reports, only about 20 % of the customers search for brand names by typing the name of the business. More than 70% of the people search for generic terms or product names. If your brand is not truly global then you need SEO service in order to be found by the 70 % of people surfing the net.

A word of caution, whatever you do remember content is king. Always create good content that is useful to visitors. Dont game the search engine through black hat techniques off-page and on-page. Fresh relevant content will earn you respect and good ranking faster than buying links as most people do.

Our SEO Services

We provide the following SEO services, among others, to website owners:

• Review of your site content or architecture
• Review of your site visitors' interests and behaviour while on your site
• Review of your site traffic and conversions and return on investment-ROI
• Technical advice on website development (metrics,indexing, hosting, redirects, coding etc)
• Content development
• Management of online business development campaigns
• Keyword research
• Expertise in specific markets and geographical regions
• SEO training

Search Engines

SEO is the process of enabling your website to increase traffic and sessions from online visitors by creating good content and improving site architecture. This in return can earn your site a top position in the natural Search Engine Results Page (SERPs). Usually when people type into search engine a keywords related to your product or service, web sites appear in order of relevancy with the likeliest result at the top.

Dont be taken in by false prophets who promise to shift your site to number one in Google search. Even Google will never promise you number one position. You have to earn it through hard work.

In all intent and purpose, all search engines are basically the same (Google, Opera, Firefox, MSN, Ask et cetera) but they have different technologies (algorithms and language parsing methods) in generating results. This programmes simulate human thinking by matching the words you type onto a search engine with the billions of words, images and phrases indexed in their repository. So you are more likely to get relevant results if you type in a unique word than a general terminology or phrase.

Google algorithm relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. Once you adopt search-engine optimization, Search Marketing best practices for your website, it can take weeks before their impact can be seen. Whatever the case, you need to know if a change in performance is due to your SEO, or it is a result of another marketing campaign.

Online Competition

To beat competition and appear on the first page of the search engines, you must get the basics right; validate your code, pay attention to site structure and increase page loading speed. A search engine is not human: it is a program that matches the words in your query with available records. So web savvy internet users and customers type in words that are most likely to appear on the page.

Ways to measure SEO success.

• Establish your current Positioning (SERP ranking)
• Benchmark the position to want to attain (SERP ranking)
• Identify what pages are currently indexed
• Identify your top referring search engines
• Note your site's conversion rate
• Note average time visitors stay on your Site
• Bounce rate, percentage of your visitors who leave immediately they land
• Note the number of visitors who view 2 or more pages
• Establish average page views per visitor,especially those with 2 or more page views
• Identify entry page
• Monitor calls and quotation requests resulting from implementing your strategy
• Create a lot of useful content for your readers, that is the bottom line.