There was a time when newspapers and television had absolute control over their distribution, and a direct connection with their audiences. Not any more. Armed with a cheap home video camera and a free blog, anybody including students and stay-home moms can create an online channel with the potential of attracting millions faithful fans. As newspapers and Television cede control of distribution to search engines (Google, Bing and others), journalists must ensure their stories retain core audiences, while reaching out to new readers. The communication, PR and marketing personnel must reinvent themselves by adopting SEO skills.

Marketing:Tried and Tested Strategies

It is important to keep your website profitable, even if it does not generate direct revenue streams, through various tried and tested marketing strategies.

It is important to not only create a website with a national scope and feel but should stand out as a beacon of excellency in the world arena while serving local business and individuals.

We all know the 4 P in marketing namely: product, price, place, and promotion. With the emergence of social media (the internet) and web savvy influencers have come up with another P, it is called participation. It encompasses all those activities we do online and all the profiles we create as we go about cyber-working.

Social media is not a platform for the corporate to talk down their customers peddling platitudes on their good intentions and achievements, it is a new and neutral arena where the corporate can talk with customers and engage with the community-they should listen for once!

Listening to customers and being seen to do so will eventually and ultimately buttress and ring fence brand loyalty. This is a good place for doing your real research by extracting real feed back.

But customers are not mere statistics, they are real people. How much do you know about your customers? Do you know their needs, concerns,motivations, habits, neighborhoods, worries and their view of your relationship with them?

We are happy to discuss the following:

Bespoke Services

• Advertising
• Sponsorship
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• Syndication of Content
• Affiliations
• Donations
• Conversion
• Acquisition
• Public Relations
• Investment and Partnership
• Memberships and Licensing eg API license
• Virtual goods
• Selling Data
• Training and publications
• Public Speaking