With the explosion of cheap Internet and user-generated content, anyone can publish anything online. Many organisations have found out, much to their chagrin, that they are vulnerable. Disenfranchised customers or malicious competitors can post half-truths or outright lies about your company or you. What can you do if it happened to you? To show that you are monitoring your trademarks and protecting your brand, you may send out a cease and desist letter or issue a strong rebuttal. But the damage is already done, no amount of publicity or legalese threats will change what is already out there. You’ve been put on your defense; this is not a strong negotiating position.

Web Reputation

To cut your losses, engage a respected and experienced Web Reputation management agency to proactively monitor, pre-empt and repair damage. Web reputation does not concern the virtual on-line reputation only, but the whole real reputation of the management staff, service and products in terms of brand identity, image, trust and credibility. You must earn consent and support of the multiple publics associated with you and your organisation.

Seriously, do you know what people are saying about your company in tweets, Blogs, Moderated forums and other Social Media sites? We have the tools to listen and monitor the online chatter about your Brand. Give us a call, we will tell you.

News, Press Releases, RSS and News Feeds

Feeds allow people to see, by way of subscription, fresh content and headlines as soon as is published without having to visit the publishing websites. This includes videos, technical and science articles, products and catalogues, software, events as well as job advertisements and other forms of content. Feeds deliver traffic, can be accessed 24/7 and is always up-to-date. This is a good arsenal for you to have in in your web marketing toolkit.

We can provide the following business to business (B2B), business-to-consumer (B2C) and business-to-government (B2G) solutions:

Customised News

With one of the largest aggregate news provider databases in the world, we can offer a wide range of up-to-the-minute news delivery systems including:

• News by email
• Branded dynamic news pages
• Breaking News Tickers
• Exclusive primary source news
• Documentaries
• Multimedia promotional videos
• Digital and traditional outdoor ads

Database Integration

Sufuri Media builds and provides support for a variety of database driven applications including:

• Email subscription and marketing services
• Demographic statistics collection
• Industry-specific marketing databases
• Web Analytics

Marketing

Our experienced marketing team can help develop strategies for:

• Company/Corporate branding
• Product Branding
• Image Management
• Targeted Internet Advertising with a wide range of business partners delivering millions of impressions per month
• Social media and Online-reputation management