Leveraging social media portals can and does build brands. Social media is a form of offsite promotion which can be used by organizations that want to promote their brands targeting the different demographics on different platform away from your traditional media channels. The links, traffic, brand engagement and conversational marketing make social media a very powerful marketing tool.Social networking and video sites are the fastest growing categories in online media. Sites such as Facebook, Youtube,Twitter, MySpace are real game-changers with millions and millions of active users.

What We Do ?

Sufuri Media promise to work with you to create a new online community or to re-invigorate an existing community to achieve best results. We know when to pre-empt, solve and rectify or escalate an issue of event that has passed but whose consequences remain and so we ensure this will not recur. We help enforce rules in your online community, guide and encourage participation, delete and edit inappropriate content, recruit new members and restrict those who flout the rules.

Our staff are equipped with technical skills, organizational skills, social skills, people skills,good attitude, sense of humour, an eye for details and a good vision with their finger on the pulse.

Some of the issues that experienced moderators deal with include:

• Deterring anti-social behaviour, abusive and racist comments, including hate speech, violent content, discriminative or libellous material and removing spamming of all kinds.
• Child safety issues including child abuse, child grooming, cyber bullying, viewing inappropriate and illegal content, including adult pornography, protecting personally identifiable information, Security alerts and identifying and reporting potential trouble such as suicide threats.
• Intellectual property issues, such as copyrighted text, images, music or videos
• Understanding the legal implications involved in online moderation and the available channels of reporting abuse.

Without too much interference, our e-moderator have the skills and technology to direct and guide multiple discussions in various platforms. The e-moderator preside over electronic meetings and other web-interactions paying special attention to social issues, content and technological implications. We handle direct criticism of your brand by working closely with your customer complaints departments.

Remember: We are big enough to handle your work but small enough to offer personalised service. Generally speaking the larger the supplier, the cheaper the service but the larger the workforce to serve the large number of clients this, inevitably leads to poor customer service partly because service can not be personalised. You become mere statistics. So give us a call.

What is it and What is in it for You ?

People have always been consumers of content generated by others. But the advent of fast internet connection and free publishing tools has seen a shift where big players have focused more on providing facilities for non-professionals to publish their own content (Discussions,Video,Games,Travelogues,Blogs,Profiles,News commenting, Article writing and commenting,Competitions et cetera). These content goes by various names: user-generated content (UGC), consumer-generated media (CGM) user-created content (UCC),player generated content et cetera.

This huge body of content is becoming both an asset and a liability. There are real issues to contend with ranging from offensive content or language, quality, fairness, copyright infringement, relevancy, sustainability storage, to posterity. These issues have necessitated partial or full monitoring of web sites by website administrators.

The traditional reactive Moderation system model of using blacklists, filters and humans only is no longer viable for sites with significant numbers of concurrent users. You will probably need 5-10 moderators to moderate for at least 5 hours a day, each moderator being responsible for up to 2,000 visitors. That is a costly exercise if done in-house.

To be able to detect conversations of thousands of visitors conversing concurrently and exchanging videos, music and pictures in real time is not only daunting, it is an impossible task. In such scenario, the use of proactive, progressive automated behavior management systems is vital. Technologies such as virtual community watch and advanced listening tools are indispensable. This is the best way to analyze, in real time, text and other user-generated content (UGC) under the watchful eye of a trained and experienced human moderator.

Monitoring Online Communities

Whilst chatting behind a computer screen in the security of our own home can give an illusion of safety, there are real risks. The risks associated with unlimited access to online environments can and does pose a threat to children and other users. Whether in a social networking site, a blog, a chat forum or gaming site, Internet users often meet complete strangers and soon develop some kind of relationship and friendship.

This wonderful technology can be exploited in many ways that are harmful to children and other users. People are increasingly living their lives online. This real and virtual environments continue to converge as technology develops and access to the Internet is getting ever more cheaper.

It is a foregone conclusion that social media marketing tactics can boost your online marketing campaigns. The cost involved in doing all this is high and most organisations do not want their staff to be distracted into these roles. This is why the best option is to outsource the service to experts.

E-moderation has grown from a simple task of enforcing discipline in online forums to an effective tool in brand visibility and promotion. This is now possible through creating and expanding social networks, creating and interesting virtual world of customers, setting up a community of loyal customers to providing market research and strategy development. Providing strategy and health check for existing communities to day-to-day management can and does make a difference in a competitive market.