Search Engine Optimisation

Succeeding in any online business requires your website to be search engine friendly and full of informative content. Every day we are seeing changes on how search engines operate. These search options are mainly designed to allow users to refine their searches. These Web Options have the potential to impact on how SEO strategies are rolled out.

Google has recently introduced a few changes regarding Local Search and Google Maps that will help local businesses a great deal. This new feature is turning up search results that include Google maps and a couple of local listings on the first results page even if when you don't specify geographic location. This is giving local businesses exposure that was hitherto not possible.

This coupled with the now popular "real time" search technologies is fast changing search marketing as we know it and as discussed in this SEO Blog.

Bespoke Services

Here is a list of some our our ad-hoc services.

Product and Service Reviews

It is recommended that you encourage clients to voluntarily post unique and genuine and compelling reviews of your service and products, even negative feedback. The Forum Moderating should be fair.

Social Media Marketing

Targeted Social Media SEO strategies present the easiest way to promote your brand and nurture a pool of loyal clients. We can help set up and moderate your corporate blogs, forums, games, competitions and videos.

Digital Marketing: Viral Marketing and E-mail Marketing

Digital Marketing through Viral marketing campaigns are an amazing way to generate a huge amount of buzz and brand awareness whether they are carried out online or offline. A unique marketing story or video can travel across the world within a few hours long before your local news television is able to agree on final copy of your ad.

Web Analytics
Learn more about where your visitors come from and how they interact with your site. In planning your Web Design find out which page, headlines, and graphics convert the most visitors. Find out your visitors loyalty and the point where purchases are dropped. Remember to add value and to reduce bounce rate.

Link Building
Link popularity is one of the most difficult and time-consuming aspects of search engine marketing. There is a reward for increasing the number and quality of Links pointing to your site.

AdSense, Adwords & PPC
Web sites can turn in a tidy sum of money from click-throughs (CTR), when a visitor clicks on a banner or an hyperlink strategically placed on your site landing on a another website and purchases the product or service. PPC campaign is high investment, high return model, you pay for all clicks whether a purchase is made or not. Google Google Adwords content and services in a display these adverts but you are on your own in trying to figure out how to maximize your results. Google Adsense is free but unless well optimised, has less returns compared to Google AdWord and PPC.